Case Study: Oscaro achieves higher Shopping campaign performance and ROI with Skai

Oscaro drives performance with Shopping Optimisation on Kenshoo

Oscaro, a French e‑commerce specialist in genuine automotive parts, needed to drive SEA performance across European markets with just two full‑time team members. The team’s priorities were time savings and maintaining ROI while improving conversion rates, so Oscaro turned to Skai for Shopping Optimisation.

Skai consolidated Google Analytics and pixel data into a single grid and gave Oscaro access to tools like Skai’s Portfolio Optimizer, Shopping Campaigns Optimisation and Campaign Mirroring to Bing. Using marginal ROI calculations to reallocate budgets and granular product‑level bidding, Oscaro maintained ROI, improved conversion performance and avoided weeks of manual work — delivering significant, ongoing efficiency and performance gains with Skai.

Oscaro

Florence Marot

Acquisition Manager