Case Study: Compare Asia Group achieves consistent, cost-effective credit-card leads with Skai Portfolio Optimizer

Lion And Lion Drives Cost-Effective Leads For Compare Asia Group

CompareAsiaGroup needed to acquire credit card applications while maintaining a target cost-per-acquisition (CPA) as they scaled to higher conversion volumes. They partnered with Skai and deployed Skai’s Portfolio Optimizer to automate bidding and budget decisions.

Skai implemented automated bid and budget optimization via the Skai Portfolio Optimizer, which stabilized a previously volatile CPA and allowed CompareAsiaGroup to scale conversion volume while meeting the client’s CPA target. The measurable impact was a more consistent CPA that met the campaign goals.

CompareAsiaGroup