Case Study: Endurance International Group achieves 20% average CPA reduction with Skai (powered by Fixel AI Audiences)

Endurance Unleashes The Power Of AI Audiences From Skai™ & Fixel To Drive A 20% Reduction In CPA

Endurance International Group, owner of brands like Domain.com, HostGator and Bluehost, faced a time-consuming, guesswork-heavy process for building custom Facebook retargeting audiences despite using Skai’s search and social platform for over three years. They needed a way to identify truly high-intent users and streamline audience creation to improve campaign performance.

Skai worked with its data partner Fixel to test AI Audience Segmentation, combining Fixel’s real‑time engagement scoring and lookalike audiences with Skai’s Analysis Grid to isolate high‑intent users and optimize retargeting. The result: Endurance saw average CPA drop by 20% month-over-month, with Domain.com down 24%, HostGator down 28% and Bluehost down 9%, giving the team better control and measurably lower acquisition costs.

Endurance International Group

Rafael Gomez

Senior Digital Marketing Manager