Case Study: Zinus achieves 7X sales and 2X ROAS on Walmart with Skai

Zinus achieved 7X sales and 2X ROAS on Walmart with Skai™, a Walmart Platform Partner

Zinus, a home and bedroom furnishings supplier, wanted to increase ROAS and grow category presence on Walmart. A Walmart Connect share-of-clicks analysis showed an opportunity to capture more Sponsored Products placements, leading Zinus to look for a more effective way to manage and scale its Walmart advertising.

Zinus used Skai, a Walmart Platform Partner, to run Sponsored Products campaigns and streamline campaign management with bulk uploads and automation. With Skai, Zinus tripled its average monthly spend on Walmart and achieved 4X clicks, 7X sales, 2X ROAS, and a 13% decrease in CPC.

Zinus

Himanshi Mittal

Associate Director, Digital Marketing