Case Study: Sharps (UK’s leading fitted furniture specialist) achieves 54% more appointments and 31% lower cost per appointment with Skai’s Portfolio Optimizer

Kinase Maximizes Appointments For Sharps UK With Skai’s™ Portfolio Optimizer & Facebook’s CBO

Sharps, the UK’s leading fitted furniture specialist, worked with Kinase to drive more showroom and installation appointments across diverse product lines. They needed distinct creative and targeting for different services and a better way to allocate budget across many campaigns — a challenge addressed using Skai’s tools, including Skai’s Portfolio Optimizer alongside Facebook’s Campaign Budget Optimization.

Skai implemented its Portfolio Optimizer (KPO) to manage budgets at the portfolio level while Facebook CBO maximized performance within each campaign, simplifying strategy and automating allocations. The Skai-driven approach saved analysis time, increased Sharps’ appointments by 54% and cut cost per appointment by 31%, enabling Kinase to scale conversions and lift investment in paid social.

Sharps

Jared Andrews

Digital Marketing Manager