Case Study: Snapfish achieves 117% lift in generic ROI and 8% lift in brand ROI with Skai’s Portfolio Optimizer

Snapfish Optimizes Search To Drive Increased ROI

Snapfish needed to improve overall ROI for both brand and generic campaigns and to make desktop and mobile traffic more cost effective. To address this challenge, Snapfish engaged Skai and used Skai’s Portfolio Optimizer to target specific ROI goals.

Skai implemented automated bid and budget decisions through its Portfolio Optimizer to hit those ROI targets. The result: brand-term ROI rose 8% and generic-term ROI jumped 117%, delivering significantly more efficient desktop and mobile acquisition.

Snapfish