Case Study: GMO Nikko achieves 40% client revenue increase and 30% ad cost reduction with Skai

GMO Nikko Increases Revenue for Clients by 40% Through Facebook Advertising Whilst Reducing Costs

GMO Nikko, a leading internet advertising agency in Japan, faced rapidly growing social ad workloads, slow manual campaign setup and creative submission, and inaccurate last-click attribution that miscredited conversions. The agency engaged Skai for an agile social advertising platform to scale Facebook and Instagram campaigns more efficiently and to improve measurement and attribution.

Skai delivered automation (Automated Actions and bulk uploads), multi-touch attribution (divide-equally model) and tracking (Skai Pixel) plus Personas for audience templates and easy creative testing. Using Skai, GMO Nikko cut Facebook ad costs by 30%, grew Facebook-driven revenue by 40%, saved about 45% of staff hours, reduced campaign creation from 150 to ~80 minutes and audience setup from 20 to 2 minutes, and increased advertising effectiveness by 15% while more accurately measuring CPA.

GMO Nikko