Case Study: Wavemaker drives 114% more conversions for Hill’s Pet Mexico with Skai Budget Navigator

Wavemaker and GroupM Nexus deliver 114% increase in conversions on Prime Day for Hill’s Pet Mexico

Wavemaker, working with GroupM Nexus and Colgate Hill’s Pet, wanted to capture the surge in demand around Amazon Prime Day for Hill’s Pet Mexico. With a much larger budget than the previous year, the team needed a smarter way to allocate spend and maintain visibility in a highly competitive pet care market. Skai’s Retail Media solution, specifically Budget Navigator, was used to help manage campaign budgets more effectively.

Using Skai’s Budget Navigator, Wavemaker and GroupM Nexus dynamically shifted budget toward the best-performing products and keywords during Prime Day. The result was an 8% decrease in CPA, an 8% increase in ROI, and a 114% year-over-year increase in conversions, despite increased spend. Skai helped the team improve efficiency and drive stronger performance during a key sales event.

Wavemaker

Juan Peña Gongora

Digital Strategy Manager