Case Study: Creditas MX reduces acquisition costs with Skai

Creditas MX Reduces Acquisition Cost by 42% with Budget Navigator and Signal Enhancement

Creditas MX, a financial services company that provides loans in Mexico, was looking to generate more leads from low-cost campaigns while dealing with a manual bidding process that was time-consuming and inefficient. To address this challenge, the company worked with Skai and used its Paid Search solutions, including Budget Navigator and Signal Enhancement.

With Skai’s Budget Navigator, Creditas MX was able to automate budget pacing and optimization across campaigns, while Signal Enhancement helped improve lead quality by sending true north data directly to the publisher. As a result, Skai helped Creditas MX increase qualified lead volume by 181%, reduce acquisition costs by 42%, and improve ROAS by 1.5x in just 9 months.

Creditas MX

Luis Miyamoto Guerrero

Marketing Coordinator