Case Study: HP Inc. improves campaign efficiency and ROAS with Skai

HP Inc. improves efficiencies by leveraging Skai’s keyword management tools

HP Inc., a technology company, partnered with Skai to improve ad visibility and make better use of its budget in the European region. The team had been relying on native tools to monitor search terms, but the process was too time-intensive and difficult to scale, making it harder to optimize keyword targeting efficiently. Skai’s Retail Media solution was used to support more scalable keyword management.

Using Skai’s Search Term Analysis and keyword harvesting tools, HP Inc. quickly identified irrelevant search queries draining spend and moved them into negative keyword lists, while automated rules added new high-performing search terms into campaigns. This improved targeting precision and helped drive consistent click-through rate gains. Over time, Skai helped HP Inc. reallocate spend to more strategic keywords, resulting in a 16% increase in ROAS and improved workflow efficiency.

HP Inc.

Ariadna Fraxanet

Retail Media Sr. Campaign Associate