Case Study: Major American Foods Holding Company boosts Instacart ROAS with Skai

Major foods holding company improves Instacart ROI across multiple brands with Skai’s™ Expert Services Team

Major American Foods Holding Company partnered with Skai to improve Instacart performance across multiple brands. The customer needed a way to streamline advertising workflows and maximize campaign management efficiency while scaling results on the retailer platform.

Skai’s Expert Services Team tested Instacart’s optimized bidding solution using Skai’s pre- and post-test Experiments and built new campaigns before rolling it out more broadly. The initial brand saw ROAS improve by 291% in 5 weeks, and after expansion across the full portfolio, ROAS increased by 154%. Skai’s results also helped drive support for Instacart’s Automated Bidding Solution within Skai’s platform.