Case Study: NESCAFÉ Dolce Gusto boosts conversions and cuts cost-per-acquisition with Skai

Lion And Lion Tests The Best Way To Drive Online Sales For Nescafe Dolce Gusto

NESCAFÉ Dolce Gusto needed to determine the most effective way to drive online sales for its newly launched Oblo coffee machine capsules. Working with digital agency Lion & Lion, the brand used Skai’s Social A/B test function to evaluate placement and creative performance across audiences.

Skai split the audience into mutually exclusive, collectively exhaustive groups and tested the same creative on three placements—mobile only, desktop only, and combined mobile and desktop. Although mobile drove the highest click-through rate, Skai found the combined mobile+desktop placement delivered a higher conversion rate and a lower cost-per-acquisition, improving purchase efficiency for NESCAFÉ Dolce Gusto.

NESCAFÉ Dolce Gusto