Case Study: Tinuiti achieves 15% revenue growth and 10% lower CPC with Skai's Budget Navigator + Smart Bidding

Tinuiti Drives Revenue And Efficiency For Leading Retail Client Using Budget Navigator + Smart Bidding

Tinuiti, a large independent performance marketing agency, used Skai to manage Search and Shopping campaigns for a global manufacturer client. The client relied on Google Smart Bidding to hit target ROAS but Tinuiti struggled with the time-consuming, manual process of continuously updating budget constraints.

Tinuiti implemented Skai’s Budget Navigator and machine‑learning forecasting alongside Google Smart Bidding to automate pacing, predict outcomes, and retain full budget control. Using Skai, the team drove a 15% increase in revenue, a 13% lift in ROAS (and traffic), and a 10% reduction in average CPC, improving both performance and efficiency for the client.

Tinuiti

Shana Wolfert

Senior Specialist for Shopping & Feed