Case Study: Strocko Consulting achieves 67% increase in funded-application conversion rate with Skai Custom Metrics

Strocko Consulting Leverages the Power of Custom Metrics to Boost FinServ Client’s Conversion Rate by 67%

Strocko Consulting, a leading SEM firm, faced a challenge with a financial-services client that offered pre-settlement funding: relevant conversion outcomes were only available offline, so Strocko was optimizing toward total form submissions and calls and saw a low application acceptance rate (13%). They turned to Skai for a way to incorporate offline funding outcomes and improve the quality — not just the quantity — of leads.

Skai worked with Strocko and the client to backfill daily funding data into campaigns, match those funded conversions to original form submissions, and apply Skai Custom Metrics and offline conversion integration to weight funded applications more heavily and raise bids on higher-performing keywords. The result was a 67% increase in the client’s funded-application (acceptance) rate, driving more efficient, higher-value conversions even in non-branded campaigns during COVID.

Strocko

Andrew Strocko

Founder