Case Study: Havas Media achieves 41% lower CPC and $8.5M savings with Skai

Havas Media - Customer Case Study

Havas Media faced the challenge of locking a client and four retailers into specific Google and Bing SERP positions 24/7 despite volatile hourly performance. To meet this goal they partnered with Skai, using Skai’s bid-to-position policy and automated scheduled actions to manage bids at scale.

Skai evaluated prior-day performance and executed automated adjustments — deploying 153 distinct scheduled actions across four times daily (1,424 scheduled actions overall) to increase, decrease, or hold bids and keep keywords in target position ranges. The Skai solution cut cost-per-click by 41% (about $8.5M in savings) and freed 15 hours per week that Havas Media redirected to business growth.

Havas Media