Case Study: Phiture achieves 16% more installs and 24% lower cost per download with Skai Apps

Phiture Uses Skai™ Apps To Drive Efficiencies For Its Clients’ Multi-Channel App Campaigns

Phiture, a leading mobile growth consultancy, was tasked with driving installs for two apps across Apple Search Ads and Google App Campaigns in 30+ locales but faced conservative per-country/channel budgets, disparate reporting, time‑consuming asset uploads and creative analysis, and the need to test and adjust keywords at scale. To address these challenges, Phiture engaged Skai and deployed Skai Apps to unify and automate its multi‑channel app campaign workflows.

Skai Apps enabled bulk actions, automated daily and monthly budget controls, a YouTube uploader, country/campaign/ad‑group creative breakdowns, automatic bid optimization, and custom cross‑channel reporting; by using Skai, Phiture saved more than 10 hours of manual work per week and, within one month, increased total installs by 16% while reducing cost per download by 24%.

Phiture

Andrea Raggi

Performance Marketing Lead