Case Study: Brand New Galaxy increases conversions with Skai

Brand New Galaxy increases conversions 52% while lowering CPC for Amazon campaigns with Skai™

Brand New Galaxy worked with Skai to help an energy-sector client manage strict, alternating budgets across Amazon campaigns while also improving share of voice against larger competitors. The team needed a better way to allocate spend efficiently, control bids, and monitor competitive visibility without constant manual adjustments.

Using Skai’s Retail Media solution, including ROI-based bid portfolios, Budget Navigator, Automated Actions, and the Competitive Insights dashboard, Brand New Galaxy automated budget distribution and bid optimization while tracking daily share of voice. With Skai, the team increased conversions by 52% month over month, boosted ROI by 5.4% for sponsored products and 19.6% for sponsored brands, and reduced average CPC by 5.6%, all while stabilizing overspending campaigns and saving significant time.

Brand New Galaxy

Dominika Małecka

Retail Media & Amazon Team Leader