Case Study: Craftsy achieves 50% higher CTR and 25% lower cost-per-lead with Skai's Intent Driven Audiences

Craftsy Leverages Search Intent To Drive Results On Social

Craftsy, an online destination for makers with over a million weekly members, needed to drive qualified email sign-ups for its quilting category at scale while lowering cost-per-lead. To broaden reach beyond lookalike and interest audiences without sacrificing efficiency, Craftsy turned to Skai’s Intent Driven Audiences (IDA) to leverage search intent.

Skai used IDA to retarget users who clicked relevant search terms but didn’t convert, pairing Facebook creative to match the searched category for a consistent cross-channel experience. The campaign produced a 50% increase in CTR and a 25% decrease in cost-per-lead on Facebook, allowing Craftsy to scale lead volume more efficiently.

Craftsy