Case Study: MinsterFB achieves 40% ROAS growth with Skai AI Dayparting

MinsterFB experiences 40% ROAS growth with Skai’s AI Dayparting for Amazon

MinsterFB, a full-service Amazon agency, needed a scalable way to keep bids competitive around the clock without hurting ROAS. Already using Skai’s ad scheduling tool to keep ads visible during peak hours, the team wanted a faster, easier way to identify the most profitable times of day and optimize performance across campaigns.

To solve this, MinsterFB used Skai’s AI Dayparting feature to analyze Amazon Marketing Stream data and generate hourly bid recommendations, which were then integrated into their ad scheduling workflows. With Skai’s AI Dayparting and bid modifiers, the agency improved budget efficiency and time management, ultimately driving a 40% increase in ROAS and saving hundreds of hours each month.

MinsterFB

Ben Dillon

Advertising Executive