Case Study: Creditas México reduces CPA and boosts conversions with Skai Bid Multipliers

Creditas Mexico use Bid Multipliers to reduce CPA by 16% and boost conversion volume by 16% in two weeks

Creditas México, a financial services company offering loans, insurance, and financing, wanted to grow qualified leads in Mexico through Meta while lowering its cost per acquisition. To address this, they worked with Skai and its Paid Social capabilities to improve lead conversions and campaign efficiency.

Skai’s Client Success team analyzed Meta performance across nine audience segments and recommended Bid Multipliers to shift budget toward the best-performing audiences with custom bid adjustments. By keeping bid decreases capped at 20% to protect volume, Creditas México achieved a 16% reduction in CPA and a 16% increase in conversion volume in just two weeks.

Creditas MX

Luis Miyamoto Guerrero

Marketing Coordinator