Case Study: Effective Spend achieves 784% increase in tracked Pinterest sales with Skai

Effective Spend and Bellacor Scale Pinterest Shopping Campaigns Using Kenshoo

Effective Spend, a digital advertising agency managing campaigns for SMB clients, needed help scaling Pinterest Shopping Campaigns for Bellacor’s 500,000+ product catalog to reach shoppers earlier in the buying journey. They partnered with Skai, using Skai’s automated campaign build-outs, enhanced reporting, and bulk bid & budget optimization tools to speed creative uploads, keep out-of-stock items from serving, and standardize cross-channel performance metrics.

Using Skai, Effective Spend copied Google Shopping campaigns into Pinterest at scale, automated reporting and budget allocation, and optimized bids to reduce wasted spend. The results were dramatic: tracked Pinterest sales rose 784%, click revenue increased >700%, click+engagement revenue >300%, repinning grew >500%, traffic increased >140%, and click ROAS nearly doubled—leading the team to plan a spend increase in 2018.

Effective Spend