Case Study: LaserAway Achieves 150% Conversion Growth with Skai’s Omnichannel Marketing Platform

LaserAway Harnesses Skai’s Omnichannel Marketing Platform to Achieve Success on TikTok

LaserAway, a leading customized aesthetic dermatology provider, used Skai’s omnichannel marketing platform to scale paid search and paid social acquisition. In 2022, the company expanded its social efforts to TikTok and wanted better operational efficiency, cross-publisher visibility, tracking, and attribution while reaching younger consumers researching beauty services.

Skai enabled LaserAway to organize and optimize TikTok campaigns with features like Dimensions, Categories, BuildURL automation, and Scheduled Reports, while keeping TikTok data connected to the rest of its paid social and paid search activity. With Skai, LaserAway reduced management time and improved performance in Q1 2023: conversion volume rose 150% on just 40% more spend QoQ, CPA fell 50%, and conversion rate improved 95% QoQ.

LaserAway

Paul Baumgarthuber

Chief Marketing Officer