Case Study: Leading Print Services Company scales conversions and reduces CPA by 11% with Skai

Leading Print Services Company Scales Conversions With Skai™ Social

Leading Print Services Company needed to scale conversions beyond its limited retargeting pools by finding more relevant lookalike audiences—specifically people similar to users who converted from a particular campaign or product. To address this, they partnered with Skai and used Skai Social to try creating targeted lookalikes based on campaign-specific converters.

Skai implemented its Campaign-based Conversion Lookalike capability: the customer ran a broad campaign selling pens, then Skai built lookalike audiences from users who converted on that campaign and served similar creative to those prospects. The result was higher conversion volume and improved efficiency, with cost per conversion decreasing by 11% using Skai.