Case Study: Leading Top Cell Phone Accessories Brand Company achieves 3x ROI and 40% higher conversions with Skai

Top Cell Phone Accessories Brand Leverages Skai™, Bringing Amazon Advertising Strategy To New Heights

Leading Top Cell Phone Accessories Brand Company, a top Amazon seller with a portfolio of more than 350 products, faced the challenge of rapidly scaling paid Amazon advertising ahead of new device launches. The brand wanted increased ad impressions, to bid to an ROI of 1, and to win auctions against competitors, but lacked internal bandwidth to run both retail and paid programs. To address this they partnered with Skai, using Skai Ecommerce and the Skai Expert Services Team.

Skai implemented a centralized solution—leveraging the Analysis Grid, Fusions Report, campaign centralization, portfolio-based organization, and advanced bid-to-ROI algorithms—while Skai’s Expert Services Team managed Vendor and Seller ad operations. As a result, the brand achieved a conversion rate of 14% (a 40% improvement), reached an overall ROI of 3 (with total ROI over 2 within the first 30 days), and moved to a far more efficient, scalable Amazon ads program thanks to Skai.