Case Study: Rakuten Advertising achieves 78% increase in ROI for PacSun with Skai

Akuten Marketing Improves ROI For PacSun By 78% With KPO

Rakuten Advertising, working on PacSun’s account, needed to scale product sales and simplify management across a large, active shopping program. They turned to Skai, using Skai’s Structure Optimization to automatically organize product groups and Skai’s Portfolio Optimizer to automate bids and budgets.

Skai’s automated grouping and portfolio bidding produced strong results: ROI rose 78%, cost-per-click dropped 16%, and conversion rate increased 57% by prioritizing top converters and lowering bids on high-volume, low-converting products. Rakuten Advertising reported that Skai delivered significant KPI improvements while reducing manual campaign management.

Rakuten Advertising

Yuly Gonzalez

Director of Client Services