Case Study: Leading Media Publishing Company achieves 171% YoY subscription growth and 340% increase in Facebook spend with Skai

Publisher Drives Subscription Success On Facebook

Leading Media Publishing Company faced rapidly changing media consumption and needed to scale Facebook campaigns to drive subscriptions while meeting strict KPIs. To expand reach across Facebook’s 2 billion monthly users and better activate a large creative library, they engaged Skai for support with their social and search advertising efforts.

Skai implemented a solution combining Creative Manager for bulk creative storage and automated refresh, Analysis Grid for actionable insights and bulk optimizations, and Personas for scalable audience creation and CRM integration, plus tailored support from a dedicated client success team. The program delivered strong business impact with a +171% increase in subscriptions year-over-year and a +340% increase in Facebook spend year-over-year.