Case Study: Philips Achieves 8% ROAS Increase with Skai

OMD Elevates Philips’ ROAS by 8% through Skai’s Budget and Dayparting Capabilities

Philips, working with agency partner OMD, was managing a diverse Amazon Ads program across multiple campaigns and brands. They faced a challenge with several Amazon Sponsored Products campaigns exhausting budgets too early in the day, which limited their ability to capture high-value evening demand and constrained revenue growth. Using Skai’s Retail Media capabilities, they sought a more efficient way to manage budget pacing and improve campaign performance.

To address this, OMD used Skai’s budget reporting and Dayparting features to estimate out-of-budget hours, determine incremental budget needs, and pause campaigns during lower-converting periods. This helped Philips keep campaigns active during prime conversion windows and reallocate spend more effectively. As a result, Skai helped drive an 8% increase in ROAS and a 5% decrease in CPC, with especially strong gains for smaller countries and categories with tighter budgets.

Philips

Jordi Cobelens

Media Performance Lead Amazon & E-tail