Case Study: Wooga achieves 20% more installs and saves 2 hours/week with Skai’s Automatic Full-Funnel Bid Optimization

Wooga Uses Skai’s™ Automatic Full-Funnel Bid Optimization To Scale Growth On Apple Search Ads

Wooga, part of Playtika and maker of titles like June’s Journey, turned to Skai to help scale its fan base through Apple Search Ads after growth outpaced a single new hire’s capacity to manage bids across keywords, campaigns and markets. Wooga — a Skai Apps customer since 2016 — sought a solution to grow installs while maintaining cost-per-install efficiency.

Skai implemented its Automatic Full-Funnel Bid Optimization via Skai Apps, enabling bulk campaign management, automated bidding, and unified templates and reporting. Within two weeks Wooga saved two hours per week in campaign management, grew installs by 20% and increased media spend by 27%, with Skai’s platform and client success team supporting the rapid global rollout.

Wooga

Ferdinand Noordermeer

Associate User Acquisition Manager