Case Study: Lowe’s achieves 5X Facebook ad budget growth and $6M in revenue with Skai

Lowe’s Improves More Than Homes with 5X Growth in Facebook Investments

Lowe’s, a global home improvement retailer with over 2.3K stores and a top-30 e‑commerce site, needed to scale its Facebook Dynamic Ads program to connect its large product catalog to individual shoppers and increase spend fivefold without adding team resources. Lowe’s and agency Resolution Media partnered with Skai, leveraging Skai’s Portfolio Optimization (KPO) and custom metrics for Facebook Dynamic Ads to automate hourly bid and budget optimizations and measure a tailored ROI.

Using Skai’s automation and custom ROI calculations (blending click- and view-through revenue) Resolution Media added 6X more campaigns with no extra optimization time, grew daily budgets 5X, and drove $6M in revenue during the test (and $7.1M over Cyber Monday); retargeting reach rose 11% in a 6‑week heavy-up, quarterly revenue averaged +31% in 2016, clicks improved 8.7% QoQ while CPC fell 2.8%.

Lowe’s