Case Study: Vox Media achieves 756% increase in New York Magazine subscriptions with Skai's Expert Services

Vox Media Engages Skai’s™ Expert Services Team To Restructure And Optimize Its Search Campaigns, Increasing New York Magazine Subscriptions By 756%

Vox Media, through New York Magazine, launched new digital subscription products but was running early paid search campaigns directly in Google AdWords without historical data or bandwidth to restructure and optimize them. To scale subscriptions efficiently, Vox Media engaged Skai’s Expert Services and moved its search activity onto the Skai platform, seeking strategic support and tools to improve performance.

Skai’s Expert Services worked with Vox Media to restructure campaigns, mirror them to Microsoft Advertising, and deploy Skai’s Budget Navigator for better forecasting and budget control. The effort delivered dramatic gains: a 756% increase in conversions, a 15% decrease in CPA, plus a 408% increase in clicks, 748% jump in CTR, and a 67% lift in CVR.

Vox Media

Brooklyn Presta

Director of Consumer Marketing