Case Study: iProspect achieves 2x trial conversions and 40% lower CPA with Skai Apps

Skai™ Apps Partners With iProspect And Epix Now To Take Their App Marketing To New Heights

iProspect, working on app marketing for Epix Now, faced large keyword volumes, heavy time investment in campaign management and manual reporting, and difficulty tracking and optimizing down-funnel events. They partnered with Skai, using Skai™ Apps along with Apple Search Ads bid optimization and AppsFlyer integration to centralize measurement and automation.

Skai implemented Skai™ Apps with Apple Search Ads bid optimization and Mobile Measurement Partner integration (AppsFlyer), automating bids and feeding in-app event data to optimize toward trials. The results were strong: trial conversions doubled, installs rose 38%, CPA fell 40%, and Skai drove a 68% increase in free trials with only a 19% spend increase (yielding a 29% lower cost per free trial).

iProspect

Gary Cook

Associate Director Paid Search