Case Study: Habi boosts revenue and incremental ROI with Skai and Google Ads

Habi Boosts Revenue by 40.8% and Posts 35% Incremental ROI Growth with Performance Max

Habi, Colombia’s second unicorn and a leading residential real estate company in Spanish-speaking LATAM, wanted to lower CAC across its paid media portfolio while generating the best marketing qualified leads. To support this goal, Habi worked with Skai using its Paid Search solution, including Performance Max optimization.

Skai helped Habi optimize budget allocation and adjust Performance Max campaign goals more frequently with Portfolio and Budget Navigator tools, while following Performance Max best practices. In just four weeks, Habi achieved a 40.8% increase in revenue and 35% growth in incremental ROI, while also reaching its best costs in the last five months.

Habi

Walter Gómez

Paid Media Specialist