Case Study: MeetSocial Group achieves 33% higher efficiency in Google App Campaigns and Facebook Ads with Skai

MeetSocial Group Boosts Efficiency of Google App Campaigns and Facebook Ads with Skai™

MeetSocial Group, a cross-border digital marketing provider serving app customers, faced growing demand in the apps vertical and needed to rapidly expand reach across Facebook Ads, Google App Campaigns, and Apple Search Ads while improving lifetime value (LTV). Campaign creation, cross-channel management, and performance reporting were time-consuming and manual, so MeetSocial Group partnered with Skai to centralize campaign orchestration and analytics.

Skai delivered a unified platform that centralized ad creation and bulk editing, connected to the YouTube API for rapid video repurposing, and integrated real-time MMP data with advanced Pivots and ad-level asset performance views. Using Skai, MeetSocial Group increased efficiency by 33%, reduced time spent on daily tasks, scaled creative formats across channels, and gained faster, more granular performance insights.

MeetSocial Group

Flora Chen

Vice President of the Optimization Department