Case Study: WildFi achieves 23% higher paid search conversions with Skai

WildFi scales paid search conversions by 23% for NUC

WildFi, a Uruguay-based agency serving clients across 10+ global markets, needed a way to improve paid search efficiency for NUC University, the largest for-profit private university in Puerto Rico. The team faced the challenge of balancing higher conversion volume with lower CPA while managing complex campaigns across multiple school and program needs. Skai provided the paid search tools to help streamline campaign optimizations at scale.

Using Skai’s Budget Navigator, Portfolios, and Search Term Analysis, WildFi improved bidding performance, identified and negated underperforming search terms faster, and optimized spend across campaigns. Over seven months, Skai helped WildFi save NUC $14,750 in wasted ad spend and increase search conversions by 23%, delivering better efficiency and stronger results.

WildFi

Matías Jemio

Media Manager