Case Study: Sears achieves a 35% ROAS increase with Skai

Sears Increases ROAS With Smart Search Strategy

Sears partnered with Skai to grow paid search traffic and spend while maintaining the overall revenue and return on ad spend (ROAS) levels it had seen in 2015, deploying a targeted smart search strategy to balance volume and efficiency.

Skai expanded Sears’ keyword set and lowered bids on new terms to reduce average position and cost-per-click, maximizing total traffic while improving conversion rates; this approach delivered a decreasing CPC, higher conversion rates and a 35% increase in ROAS year‑over‑year between Week 1 and Week 42.

Sears