Case Study: Socialpoint, a mobile game developer, achieves 157% more installs and 15.8% lower eCPI with Skai™ Apps Automatic Bid Optimization

Socialpoint Uses Skai™ Apps Automatic Bid Optimization To Drive Volume And Acquire Higher-Value Users On Apple Search Ads

Socialpoint, a world-renowned mobile game developer and publisher, faced a time-consuming bidding process that limited its ability to meet aggressive volume and DROI targets on Apple Search Ads. Although the team had used Skai Apps for years to manage and scale campaigns and keywords across geographies, manual bid changes were slowing growth and efficiency.

Socialpoint implemented Skai’s Automatic Full Funnel Bid Optimization within Skai Apps to automate keyword bidding and set specific full-funnel in‑app action targets for Apple Search Ads, allowing continuous bid decisions and tighter eCPA control. With Skai, installs rose 157%, eCPI fell 15.8%, spend increased 116%, DROI improved 98%, and overall volume grew about 30%, enabling acquisition of higher-value users.

Socialpoint

Michael Jessen

User Acquisition Specialist