Case Study: Leading Consumer Goods Brand Company achieves 36% more conversions with Skai

Facebook + TV Boosting Conversions For Consumer Goods Brand With Skai™ Social

Leading Consumer Goods Brand Company, a sleep-support/mattress brand facing intense competition and noise in the market, needed a way to break through when rivals were running high-scale TV ads. They partnered with Skai and leveraged Skai Social along with Skai’s TV Signals capability and a TVTY integration to target audiences at the moments competitors’ TV spots were airing.

Skai implemented a cross-platform strategy that raised Facebook ad bids in regions where competitor TV ads were running, using TVTY monitoring and optimization powered by AWS SageMaker to deliver ads during commercial breaks and peak engagement. The campaign drove 36% more conversions versus non–TV-aligned efforts, and Leading Consumer Goods Brand Company plans to continue using Skai’s TV-aligned approach during promotional periods.