Case Study: DoorDash boosts dasher acquisition and conversion performance with Skai

DoorDash and Kepler Streamline Operations and Acquisition Across Social Publishers Using Skai

DoorDash, a leading technology company that connects consumers with local businesses and restaurants, needed a better way to onboard Dashers across thousands of markets using social publishers like TikTok and Snapchat. Its internal and agency teams were facing heavy manual media activation and budget allocation work, making it difficult to place the right spend in the right markets at the right time. Skai helped address this challenge with its Paid Social solution.

Skai implemented its Budget Pacing solution, along with custom automation for ad and ad set mirroring, to let DoorDash apply budgets at scale across markets and reduce manual trafficking. The results were strong: after using Skai, DoorDash saw conversion rate increase by 154%, Cost Per Action drop by 55%, and conversion volume rise 11% even while spending less than half the budget over the same period.

DoorDash

Bruno Reis

Performance Marketing Lead