Case Study: DraftKings achieves 280% app installs growth and 6% lower CPA with Skai

DraftKings Scales App Installs by 280% with Skai™

DraftKings, a leading digital sports entertainment and gaming company, operates a massive Apple Search Ads (ASA) program with hundreds of campaigns and thousands of keywords. Their lean growth marketing team engaged Skai as an Apple Search Ads partner to streamline workflows, simplify data analysis, and accelerate campaign performance at scale.

Skai onboarded DraftKings’ ASA portfolio and used its Ad Creator, Tags, automation, reporting, and optimization features to build and duplicate campaigns at scale, categorize and monitor entities, and enable timely bid and budget adjustments. As a result, Skai helped DraftKings grow app installs by 280% while reducing CPAs by 6%, improving launch speed, agility, and overall efficiency.

DraftKings

Julia Zheng

Growth Marketing Manager