Case Study: Mindshare achieves 40% lift in RoAS with Skai Budget Manager

Mindshare And Castrol Leverage Budget Manager, See 40% Lift In RoAS On Amazon

Mindshare, a global media and marketing services company, worked with its client Castrol to expand and improve its Amazon Advertising program. The team needed deeper insight into Amazon product performance and ROI, stronger RoAS through better budget optimization, less manual budget management, and more sales at scale. To meet these goals, they used Skai, including Skai Ecommerce and Budget Manager.

Skai helped Mindshare create budget plans in advance, automate pacing toward target ROI, and improve campaign management with tools like Fusion Reports, Out of Budget Report, Products Not Serving Report, Bulksheets, and Bid to ROI. The result was a 40% month-over-month lift in Sponsored Products RoAS and a 28% increase in total sales, making May 2018 Castrol’s strongest Amazon month ever.

Mindshare