Case Study: Safestore Self Storage achieves 21.1% YoY enquiry growth and 14.4% lower cost-per-enquiry with Skai

Safestore Self Storage - Customer Case Study

Safestore Self Storage faced the challenge of hitting aggressive lead growth targets while keeping cost-per-enquiry stable. To address this, the company moved from Marin to Skai and adopted Halogen to better manage campaign spend and performance.

Using Skai's platform and Halogen, Safestore shifted budget toward long-tail keyword variations and let the software optimize spend, driving greater volume efficiently. The result was a 21.1% year-over-year increase in enquiries while cost-per-enquiry fell by 14.4%, outperforming expectations.

Safestore Self Storage