Case Study: Vodafone Turkey cuts cost per conversion 42% and CPC 49% with Skai’s Budget Navigator

Vodafone Turkey Improves Performance And Efficiency With Skai™ Search Budget Navigator On Top Of Smart Bidding

Vodafone Turkey, part of the Vodafone Group, was operating in a highly competitive and volatile search market where competitors aggressively bid on branded keywords, phones, and data plans. The team had been using Google's Smart Bidding but needed a more cost-effective, responsive strategy — so they partnered with Skai to improve performance and efficiency.

Skai implemented its Budget Navigator to work on top of Smart Bidding, using machine-learning driven forecasting, dynamic daily budget adjustments, and continuous monitoring to reallocate spend and respond to market shifts. With Skai’s solution, Vodafone Turkey saw impressions up 6.5%, traffic up 182%, cost per conversion fall 42.02%, and average CPC drop 49.38%.

Vodafone

Esra Suzme

Head of Brand & Marketing Strategy