Case Study: Hilton achieves 9% ROI increase with Skai

Hilton - Customer Case Study

Hilton partnered with Skai to address a dual challenge: improve ROI without increasing budget (or maintain revenue despite reduced spend) while maximizing revenue across all Hilton properties and markets without under- or overspending. The engagement leveraged Skai’s cross-profile Halogen capabilities to manage performance across multiple accounts toward a single goal.

Skai implemented a unified policy to optimize multiple accounts and used cross-profile Halogen for aggregate forecasting—projecting the impact of increasing or decreasing spend across profiles. The approach delivered a 9% increase in ROI (driven by a 5% revenue gain and a 4% cost reduction) and boosted operational efficiency by reducing the time spent inspecting profiles.

Hilton