Case Study: Rakuten Advertising boosts TASCHEN’s Amazon ROAS with Skai

Rakuten Advertising boosts TASCHEN’s Amazon ROAS 28% in one month with Skai’s™ budget optimization tools

Rakuten Advertising, a digital advertising division of Rakuten Group, was managing a complex campaign structure across multiple global Amazon marketplaces for its client TASCHEN, a luxury art book publisher. The manual workload made it difficult to streamline and automate campaign management efficiently, creating a need for better optimization and control.

To address this, Rakuten Advertising partnered with Skai and used its budget optimization tools, including Portfolio and Budget Navigator, across five Amazon marketplaces. The implementation helped the team improve efficiency and pacing while delivering a 28% increase in ROI, a 24% increase in revenue, and a 3% decrease in ad spend month over month.

Rakuten Advertising

Julio Batista

Account Manager, Performance Solutions