Case Study: Lyft achieves 95% U.S. coverage and expansion into Canada with Skai

Lyft Scales The Success Of Hyper-Regionalized Social And Search Campaigns

Lyft partnered with Skai to solve a growth problem: scaling highly regionalized search and social campaigns and activating huge volumes of ads across hundreds of cities as Lyft expanded. Search campaign builds were 100% manual (refreshes required three people 20+ hours each) and social needed rapid scaling for driver and rider activations. Skai supported Lyft with Campaign Mirroring, Creation Flow, Naming Templates and Build URLs, Creative Manager, Personas, and integrations with ProductsUp and Singular to automate and standardize the work.

Skai mirrored Google campaigns to Bing and Yahoo Gemini, used ProductsUp feeds and Skai Dimensions to generate city‑specific ads and landing pages, deployed Creative Manager and automated creative refreshes, and integrated Singular in a week to enable cross‑channel optimization. The result: Lyft expanded service coverage from 54% to 95% of the U.S., launched into Canada, and dramatically reduced manual effort to operate hyper‑regionalized search and social programs at scale.

Lyft

Russ Brodmerkle

Senior Growth Marketing Manager