Case Study: Netshoes increases revenue and ROI with Skai

Netshoes Responds More Quickly To Business Changes With Skai’s™ Real-time Optimization

Netshoes, a leading sports and lifestyle online retailer in Latin America, needed a faster way to manage its highly dynamic search campaigns. Frequent inventory shifts, price changes, and random discounts meant the team at Netshoes had to manually update bids multiple times a day to keep performance aligned with business changes. Skai helped address this challenge with its Portfolio Optimizer (KPO) and Real-time Optimization (RTO).

Using Skai’s Real-time Optimization and Structure Optimization, Netshoes was able to adjust bids hourly and automatically reorganize product groups based on demand. This reduced manual bidding and made campaigns more responsive, driving a 20% increase in revenue and a 45% increase in ROI in the first three months after implementation.

Netshoes