Case Study: Fortune 500 Pharma Company increases ad revenue and ROI with Skai

Fortune 500 pharma company increases revenue and ROI on Target with Skai’s™ Automated Actions and Experiments

Fortune 500 Pharma Company worked with Skai to improve retail media performance on Target, where its ads were missing the majority of traffic because budgets were maxing out early in the day. This meant the brands were not active during peak shopping hours, limiting visibility and sales opportunities.

Skai used Automated Actions and Experiments to test and implement dayparting, ensuring ads were live during the highest-traffic windows and optimizing for revenue, ROAS, CTR, and CPC. The result was stronger relevancy and measurable gains, including 44% ad revenue growth and 220% ROI for Brand A, plus 24% ad revenue growth and 75% ROI for Brand B, with the success strong enough to expand the approach to additional brands on Target.