Case Study: Vertbaudet brings paid search in‑house and boosts orders 20% with Skai

Vertbaudet Brings Paid Search In-House And Boosts Sales With Skai™

Vertbaudet, a leading French online retailer of children’s fashion, maternity wear and toys with 64 stores, brought paid search in‑house in early 2016 to gain control as activity scaled across some 5,800 seasonal SKUs. The retailer’s goals were to increase overall orders without raising cost‑per‑acquisition (CPA), improve Google Shopping performance, and grow orders from new customers; to achieve this it selected Skai as its search partner and platform.

Skai deployed automated bid optimization (managing ~200,000 keywords with its Portfolio Optimizer/KPO), restructured Google Shopping with PLA‑specific bid policies and dedicated product portfolios, used RLSA to retarget likely new customers, mirrored campaigns to Bing, and applied Halogen predictive forecasting plus cannibalization reporting. The result: orders from search rose 20%, orders from new customers grew 16%, CPCs fell 12%, traffic was up 30% and impressions 63% for July–December 2016, while CPA remained steady — boosting sales without higher acquisition costs.

Vertbaudet

Marie Mooney

SEA & Social Ads Manager