Case Study: Mercado Livre achieves 680% mobile revenue growth and 68% higher mobile ROI with Skai

Mercado Livre Grows Mobile Revenue with Search Optimization

Mercado Livre, the largest e‑commerce ecosystem in Latin America, partnered with Skai to scale mobile search and product listings across thousands of SKUs. Facing the complexity of mobile attribution and a last‑click model, Mercado Livre needed a way to give mobile proper credit in bidding and to cost‑effectively grow mobile traffic, revenue and click share in strategic categories; they engaged Skai’s Portfolio Optimizer and mobile revenue multiplier to address this challenge.

Skai automated bid optimization with its Portfolio Optimizer and applied its mobile revenue multiplier (informed by Google mobile share analysis), gradually increasing multipliers up to 4–5x and reviewing performance in joint QBRs. As a result, Mercado Livre saw a 680% increase in mobile revenue and a 68% uplift in mobile ROI, with mobile market‑share gains (Shopping +117%, Text +91%) and strong category click‑share growth (auto +40%, home +160%, electronics +117%, fashion +367%).

Mercado Livre

Daniel Aguiar

Digital Marketing Director