Case Study: Vishvos and Happy Egg achieve higher ROAS and stronger digital shelf presence with Skai

Vishvos and Happy Egg increase ROAS and digital shelf presence with Skai’s™ cross-channel retail media strategy

Vishvos, Happy Egg’s e-commerce strategy agency, worked with Skai to tackle the challenge of building brand presence and driving sales for a premium egg brand in the highly competitive online grocery category. As competition increased across retailers, Happy Egg needed a way to create and capture demand more effectively through paid search and retail media.

Skai helped Vishvos implement a cross-channel retail media strategy across Amazon, Walmart, Target, and Instacart, using its platform for centralized management, real-time optimization, and budget controls. The approach lowered CPA, increased ROAS, and grew share of search from single digits to double digits in just a few months, while also extending digital shelf presence and improving operational efficiency.

Vishvos

Matt McClanahan

Founder